Since Ray is happy with the logo I want to begin applying it to different business stationery. I decided to start with business cards as they will be fundamental to his business. I have created a few different designs, I wanted to explore the traditional landscape layout as well as a portrait card because it would look different and be more memorable over competitors. As well as designing on both sides of the business card, I wanted to have a few options where all the information would fit onto one side. This will provide a cheaper alternative as it will only be a one side print; for someone who is starting a business up, this may be a better and more financially viable option.
Spreading the information over the two sides means that the logo can be displayed larger to fill the extra space. I like this business card because immediately it is very clear what the company is, underneath the logo I have written Double glazing so that at a first glance people will know what service they provide. The layout is clear and easy to read, the only thing that bothers me is that the logo will not be in the same place when the business card is turned over however I'm not sure if this is a real issue.
This business card has all the information on one side meaning it could just be a one sided card as shown by the design above on the far right. On the back the logo has been made bigger and the company name and slogan has been repeated so that what ever side is viewed first the company name is clear. Underneath I have written "Double glazing you can rely on." Ray could change this to whatever he wanted but I felt it was important to have something explicitly mentioning double glazing. On the whole, people won't enquire further if they aren't quite sure what service the company offers.
The two landscape designs above would be double sided with a smaller logo. This gives more white space around the information and provides a larger white margin, this makes the information look less heavy and the business card is easier to read. I don't like the bottom front card because having everything centred doesn't work when the card is landscape. The information looks squished and the type is too close to either edge of the card, it doesn't fit with the design on the back.
The two designs above would be one side prints, all the information fits in well leaving enough white space to make the type easy and pleasant to read. I have experimented with spacing between the two sets of information and also with logo size to see how it affects the composition of the business card.
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