Wednesday 27 January 2016

Integrity Windows: Compliment slips and Letterheads

I have created a few different potential outcomes by experimenting with different compositions. Whatever style he chooses I will make sure that it is cohesive with the business cards and other stationary to make the brand identity stronger and the same across all aspects.


Compliment Slips

This layout doesn't work because there is information all over the place, it gives the reader no clear order in which to read the information. Taking up the top will really limit how much the owner can write on the compliment slip.


Moving the "with compliments" to the bottom left with the contact information has made the design easier to read.

I then began left aligning the information underneath the logo on the left. This has freed up a lot more room on the compliment slip, it also means that all the information is in one place and has a clear reading hierarchy.



Moving everything to the left hand side could be a viable option as it leaves a lot of space, however the "with compliments" doesn't stand out as much so it is perhaps better off on the right hand side.


Letterheads


 

Originally I liked the idea of having the logo centrally aligned in the middle of the page. However once I had made it I realised that it wasn't such a good option as it leaves a large amount of empty unusable space either side of the logo. Even making the logo smaller doesn't really solve this, it would still work as a template but its just not the most practical.



I have tried the different logo sizes again but have shifted all the information so that it sits to the right of the logo on the top left page. This looks more official and likely to be sent out by a company as it appears neat and efficient.






























These two layouts have got the contact details at the top of the page with the rest of the information opposed to at the bottom centre. I wanted to offer an alternative from having the information separate. In my opinion the information displayed underneath the logo looks best as it fits in with the portrait shape of the page.

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