Integrity Windows: Initial Research

The first thing I wanted to do was research into existing companies logo's and general design style so that I would have an idea of the competitors style. I also wanted to look at how they layout information on their website as the client is in need of a website, and whilst I could not code it I could establish a designs style that fits with the branding. I found that only the bigger, corporate double glazing companies like Anglian and Everest had clear designs. Their logos have nothing to do with their service but instead promote the brands values and support the name. Whilst this works for well known nationwide companies, I think that an independent company will need some hint of a window in their logo so that it is clearer to the audience what service they provide. The smaller companies that I have looked into do not have clear or aesthetically pleasing logos, however they are at least trying to represent a window.

Anglian's design is powerful and strong. The white contrasts against the gradient blue background, the logo stands for strength and protection fitting in with the companies name. The website is neatly laid out making it easier to navigate. 

Everest has a similar website structure with a long image across the top and the rest of the page broken up into columns. The logo isn't overly exciting but it does the job and is recognisable. 

Other smaller companies had logos which do not do much to promote the company. The logos look like they have been created on word and there doesn't seem to be much thought behind them.

The Dunraven website is laid out better and whilst the logo isn't amazing it does clearly show what service the company provides. 

Other companies use just type as their logo to keep designs minimal. 

After looking at the other designs I have decided that the Integrity Windows logo should use a visual image combined with type, both elements will need to work as one but also stand strong on their own. Blue will be the best colour to use because visually it supports the company ( blue symbolising sky, windows etc...) but it also symbolises trust, loyalty, confidence, faith and trust; these were all qualities that the client wants to portray in the design.