Nestle: Brief

http://www.iom3.org/sites/default/files/brief_d_impactful_packaging.pdf

DS Smith is a major supplier of corrugated packaging and works closely with Nestlé to develop innovative shelf-ready and other packaging

The Brief 
The confectionery aisle is one of the most overcrowded in the supermarket. Your challenge is to disrupt the category and create stand-out on shelf for any Nestlé confectionery brand. Use either corrugated or cartonboard as your main material, but other materials may be introduced to bring your design to life. 

Standard criteria for success 
• Answers the brief
 • The concept 
• Model: One good quality mock up to withstand transport and handling
• Development boards: 3 x A3 boards showing concise and clear presentation of ideas from your initial ideas through to the final concept 

The following will also be taken into account if relevant to the brief 
• Innovation – Recognition of good ideas. Creative use of material 
• Consumer market – relevance to target audience and predicted uses 
• Display – shelf impact, shape, format and graphics to give good shelf presence In addition the sponsor wishes you to consider the following points 
• Look at creative ways to fold and crease the material to optimise the strength characteristics
• Consider innovative use of shape and form for the structure of your design, as well as creative use of graphics (where appropriate)
• Research the pack/product of your choice and outline any commercial advantages you feel are offered
• Consider the environmental effect of your design offer, indicating how your solution compares favourably to the replaced pack/product 


I completely forgot about this brief and have realised that the deadline is 4 weeks away, (2 weeks until having to register online) I feel like this will be enough time to complete the product up to a good standard if I start researching now. The whole brief is about shelf impact - something which will be crucial for me to understand if I want to go into packaging design. The brief will look good in my portfolio as well because it is a known brand.