Nestlé: Experimenting with Idea 1

Structure

One thing I am adamant to change is the packaging structure. Currently I think there is an excess of packaging being used to protect the chocolates, this not only means more rubbish to through away but also that it takes up more space on the shelf, and more space in transportation. One idea I have had is to make the box triangular, this would fit to the shape of the chocolate whips which are almost like cones, decreasing in width as they grow in height. A triangular box would be easy to transport and could be stacked in a shelf space to create a pattern.

Design

After reading a few of forums about Walnut Whips, people seemed to have really fond memories of how they were. I decided to use the original packaging as a starting point, with the thought that if I can incorporate some of the recognisable elements back into the design it would bring back a feeling of nostalgia. 

I have chosen three tones of blue from the original wrapper to incorporate into the new packaging design as well as the yellow text. The yellow works better against the blue in comparison to the new creamer colour type on the latest packaging.

I have found a packaging template which is originally designed to hold a wrap sandwich but in fact would work well for the walnut whips. Either side their is a cut through into the product, which will help by showing the product off and tempting the shopper. It will also help to differentiate the product from a Toblerone where the packaging is similar.

I decided to use two different fonts for the product name. The first font is called Sigmar One and it has been used for 'Walnut', the font is hard and strong resembling the characteristics of a shelled walnut. Whilst the second font called MovusBrushPen, is a lot lighter and looks hand rendered, this is to imply a softer middle to the chocolate. The two fonts compliment each other and visually represent the hard and the soft of the chocolate.

The blue background keeps the traditional packaging elements - making the packaging recognisable however the gentle swooshes have been replaced with solid lines of overlapping blues. This has made the effect a lot stronger visually as it has created a stronger contrast. Thus would stand out on the shelf next to other competitors. 

I will keep working with this idea and mock it up to see how it looks in real life, as well as trying different packaging ideas.