The Starpack submission required a physical entry was sent in accompanied by 3 design boards. Below are the design boards I sent. Unfortunately I came down with a severe case of the flu before the deadline so I wasn't able to get photographs of the product, I think this would have really boosted the submission especially since the brief was about shelf impact. However whilst it is a shame I believe what I have submitted has been substantial.
Along side the practical outcome and 3 design boards I also needed to submit answers to a few questions:
Why is your design a winner?
My design is a winner because Walnut Whip's are one of Nestlé's oldest confectionary products and they are no longer sold in mainstream supermarkets. My design refreshes the Walnut Whip image so that it appeals to both adults who loved Walnut Whip's as children and people who have never tried it before.
What were the key challenges?
The key challenges were to design a better structured packaging which uses less material but presents the product in a more attractive manner. Visually the main challenge was to evoke a feeling of nostalgia amongst an older audience whilst also tempting new customers to try a delicious Walnut Whip.
What was the solution?
The solution is a sturdy triangular box which uses a minimal amount of glue to assemble, it opens up allowing the consumer to share the Walnut Whip's with friends. The design uses rich dark blue tones as a backing in association with the original packaging to create a feeling of nostalgia. Contrasting colours and fun fonts have been used to give the product life and a personality.
How have you met the judges criteria?
I have met the judges criteria by creating a design with a strong shelf impact. The innovative packaging considered the shape of the chocolate and worked around what would fit it most efficiently and effectively. The packaging has been designed to use a minimal amount of glue but still provide a strong, sturdy structure which would survive transportation and look great on a supermarket shelf.
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