Vanessa and I chose Olivia’s because we wanted to create a visual identity for a small independent company. Olivia’s deli was perfect because there was a large range of materials we could produce from packaging, to menus, to loyalty cards...the list goes on.
The brief has taught me how a simple idea or design can be very effective. The hand rendered illustrations looked basic when we painted them but after digitally putting them into designs it formed a very strong and clear visual aesthetic.
I really enjoyed the brief because I was able to delve into the packaging aspect and create a strong design that worked with the other elements Ness created. The packaging was different from other briefs because I didn’t assemble any boxes or consider packaging shape, it was more appropriate to design labels which the client could stick onto clear tubs as and when they needed to.
It has also been great experience at working in a team to come up with conceptual ideas and to produce designs. The challenge was defining a clear style that we both used in order to make the designs cohesive. I found working together to be very beneficial as we were able to work a lot quicker. We were on the same wave length most of the time and whenever we had differences of opinion we were able to agree on the best decision which was most fitting for the company’s identity.
Overall, the brief was a success. We were able to produce a range of appropriate outcomes that really considered the needs of the client as well as what visually would appeal to the desired market.
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