Ringtons Tea: Van Design

I've begun considering other ways to promote Ringtons and what they use to connect with their customers. Creating a design for the van provides a way to promote the company whilst staff are out doing their rounds. This will tie in the van with the rest of the promotional material.

Originally trying the pattern created for the box in a British flag however it makes the van look EDL than elegant and fitting. Definitely not appropriate for the company or the image that they want to portray to the outside world.

Using the repeat pattern made previously looks a lot better than the flag design, however it still doesn't work to promote the main qualities of the company. 

Blocking out the pattern with nay blue rectangles means that the logo can be added over the top. A slogan 'time for a brew!' has also been added to the bottom of the van to add some personality. 'Brew' sounds a lot more friendly and casual as if the company is friends with its customers.

The pattern still wasn't looking great, as a different more free flowing alternative another design has been mocked up. Having the teapot pouring out tea frees up the space of the van and creates a sense of movement.

I mocked up the design on 4 different vans to show the four different teas, I quite like the idea of different routes having different colours so customers will associate a colour with their deliverly. The design is fun and colourful which adds a more exciting element to an otherwise boring part of the brand.