Ringtons Tea: Business Stationary

I wanted to extend the brands identity further by creating business stationery which can be used when contacting customers. Firstly, I really wanted to make compliment slips or thank-you slips which would be sent out with every order. Seeing as the company are online and door to door it would be good to have something physical that Ringtons would send in appreciation of their custom.

Sticking with the tea pot and cup outline I wanted to retain the aesthetic created for the poster advertisements as this will add more consistency to the brand. Putting tea quotes in the mug adds something extra to the design by reinforcing the love of tea. Having the tea pot central doesn't leave enough room for a thankyou message or for the logo to fit in comfortably.

Moving the teapot to the side makes a lot more room on the right which can fit a thank-you message. I have tried fitting the logo into the tea pot and above it but realistically the teapot will need to be smaller to fit everything in comfortably.

The tea pot and logo now fit a lot better together - the logo needed to be bigger so that upon viewing the slip it is immediately clear that it is Ringtons. A message at the side could be playfully saying thank-you for wanting the best tea; this acknowledges the customers high quality standards and also implies that Ringtons tea is the best. 

Writing thank-you from everyone at Ringtons adds to the personal approach and reminds the audience that Ringtons isn't a mass corporation.

Changing the wording ever so slightly to 'from all of us at Ringtons' so that it sounds more inclusive and again more personal - as if every single member of staff is thanking them for their contribution to the company.

I have applied the same design aesthetic to the rest of the tea pots. My thinking behind it is that there would be a huge range of different thankyou slips all showing different teapots and mugs to show the range in products but also to add variety. Not every thank you is the same, and by adding variety regular customers will not always receive the same.

I have begun designing a letterhead as this is something I am sure the company will need. I wanted to keep the page white so that the legibility of the message will not be compromised. However I think having the whole design white doesn't work because it looks so different from the other range of designs. Perhaps adding in a dark bar of navy blue across the top and having the logo on that will help to bring the design back in line with the range.