As part of the Savour campaign, I thought a good way to raise awareness would be to create a poster that can be displayed on the sides of the Sainsbury's delivery trucks. This way people will see the new value range when driving and out and about - the truck works as mobile advertisment.
The design needed to be relatively simple because it will be moving! People won't be able to read or process a heavy amount of information as they are driving/as the lorry goes by. "The proof is in the pudding.." encourages people to try the range to see how good it is for themselves. Whilst the statement works as an idiom it also works at face value; the poster shows a picture of ingredients making up the main meal - a roast, the proof is in the pudding suggests that viewers should also try the pudding selection.
Lining up the statement so that it is centrally in line with the product range.
Experimenting with adding in the logo and tag line. The logo can be quite distracting and take away from the message of the poster.
A mock up of the lorry showing how the advertisement would work. The logo has been added to a secondary panel on the lorry. This stops it from distracting from the main message.
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