Olivia's Deli: Final Photographs

On Tuesday, Ness and I photographed our work for Olivia's Delicatessen. We bought a selection of fresh breads to give more context and background to our photos, as well as making fresh baguette sandwiches to photograph. We took a range of different photos to make sure we covered all bases as this would be our only point to photograph the perishable goods. Below are a select few of the best images, unfortunately we forgot to clean the lense of the camera before we began shooting so all of the photos have dirt marks on them. Whilst this was an incredibly stupid mistake and I have now learnt to clean the lense every time before photographing, it is not that hard to eliminate on photoshop.

 

We wanted to get some photographs purely of the breads so that we have the possibility to display this at the end of year show. Introducing a chopping board has added another dimension to the photos by giving the products a backdrop and surface to sit on top. 

 

A photograph of just the packaging shows how the design works across the range of produce. Oils, cheeses and olives have been enough for the time being with the plan of extending the project for the end of year show where we would design packaging for longer lasting food such as pasta and jars of stuff like chutney.

 

Olivia's offers coffee and tea both to drink in and take away. It was important for us to explore the breakfast side of the deli and how the packaging would work together. I created a design for disposable coffee cups which use the fun illustrations to frame the brand and cover the cup. Coffee club loyalty cards were designed by Ness so that customers would receive their 10th cup for free. This rewards their loyalty as well as providing them with a good reason to choose Olivia's for their coffee over its competitors. Unfortunately we didn't have time to screen print the brown paper bags, although we will do this after the deadline for the end of year show. We decided to include the bag as it gives context - the idea of taking produce away. For now however I will edit the photos on photoshop and mock up the bag design onto each photograph, it shouldn't be noticeable that it is edited on.

 

 

 

A close up of the bag pouring out bread creates an interesting composition with the packaged products framing the receipt. This clearly shows the tops of the packaging which is ideal as it means the type and pattern is clear and easy to see/read.

 

Two photographs of the baguette menu surrounded by the fresh bread and pre-made baguettes. We felt this was a good way to photograph the menu because it gives it context and adds a bit of colour to the design. 

 

A photo of me holding a wrapped baguette, again, another useful photo which could but cut out and used by itself or with the background. We wanted to show off the wrap packaging - how it would look and how the Olivia's sticker holds it all together.

 

A final photograph of everything! Here you can see how the branding would work, it gives you a good idea of the brands visual aesthetic and how it would be applied across a range of products.

Now to edit all the photos.........