Ringtons Tea: Box Design

As part of the campaign I want to create a repeat pattern which can be used on merchandise and packaging.

Lining up the teapots with their respective mugs creates a sweet pattern which will look good once repeated.

Beginning to line up the pattern

I wanted to design it so that each line would be one teapot on purely so that it isn't columns of the same pot but rather a diagonal repeat pattern. I started creating it with all the teapots in the navy blue but was finding great difficulty in getting the pattern to line up. 

Sudden brain wave! changing the design to colour makes it so much easier to line up the pattern. As you can see a diagonal pattern is forming nicely.

Finishing the pattern and trying it on the navy blue as well as a white background. This could be used as a wrapping paper for Ringtons gifts or as a background design.

Using the navy pattern of pots and the union jack on photoshop to create a pattern, originally I was trying to get the tea pots to turn the colour of the union jack however I screen shotted the affect I stumbled on above as I thought it looked quite cool. The idea of using the British flag is to promote the company's heritage and origin.

I tried using the pattern as a background for the packaging but it looks way too cluttered and busy. It doesn't do anything to promote the packaging in fact it does the opposite! The clash of pattern and colour is really something.

Instead I've decided to put the design to use in the form of a box. The cardboard box would be shipped out to people who order the tea selection online via the website. Its alway nice getting something pretty in the post and putting time and effort into everything the customer will interact with will help to show the caring and personal personality of Ringtons. 

The flag pattern has been made out of the tea pots and mugs. They have been made relatively big so that people can actually see what they are!  Maybe its just my predisposition against anything patriotic, but I just always think British flags look tacky and for this reason I have tried to make the flag as gentle and easy on the eyes as possible. The flag works a lot better on the box as the brown background helps to dull the otherwise contrasting colours. The Ringtons logo has been placed on the side to promote the company and link it to the product inside - people will see the box and the British flag and associate it with Ringtons Tea.

On the inner box tabs it reads "almost time for tea! (hurray)" with two illustrations of the teapots and mugs. This will be read by the customers as they are opening up the box, it is supposed to create a feeling of excitement and anticipation.