I have been thinking about ways to extend the brands identity.
One idea to help promote the company and also to reward loyal customers was an umbrella design. I really wanted to promote the true Britishness of Ringtons and one thing that all brits complain about is the weather! The umbrella gives loyal customers a way to protect themselves from the rain whilst also working in the favour of Ringtons by promoting the brand as customers walk around. The umbrella would have the logo printed on it with a statement "great, whatever the weather" this refers to how amazing a cup of Ringtons is whether it is raining, sunny, snowing etc... It could also reflect the brands positive attitude - the fact that come rain or shine they are delivering their products with smiles on their faces.
I have gone back and changed the box design so that it fits in better with the rest of the promotional material. Whilst I really like the idea of the flag I think it clashes with the other designs and stands out but not in a good way. The new design just shows the repeat pattern of tea pots and cups in the standard navy blue. This is a lot more fitting and appropriate as it no longer sticks out but still looks interesting and exciting.
A shirt has also been mocked up for staff uniform. This will help to show the staff as part of the brand as they are part of the Ringtons image. The design is relatively straight forward with the logo on the top left of the shirt, I don't think the design needs to be overly complicated as its just a shirt.
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