One idea was to have the tea pouring into a mug, this would mean each poster would be different - promoting the different teas with their corresponding mug and tea pot. The poster would play on the saying "just my cup of tea" but would include the name of the tea and its main descriptive word: for example, Just my cup of relaxing camomile tea. This gets across to the viewer what tea Ringtons offer and how the tea would make them feel.
Adding in the Ringtons logo makes it clear what company the poster is advertising, however it doesn't comfortably sit in the space. There is a lot of unused space either side which makes the design look odd. The Ringtons logo should be more central and bigger so that it acts as a title for the poster.
Moving the tea pot to the far left so that only the spout shows gives a lot more room for the logo to be centrally placed. However the type becomes hard to read, when it is all in dark navy it is harsh on the eyes and doesn't promote the tea's natural relaxing qualities.
Moving on from the tea pouring idea I have started to experiment with creating a cut out from the teapot and mug overlap. This creates a pleasing visual affect as there is a large surface area of colour but it is broken up with the clear outlines. The type fits well into the design with the mug providing background for 'just my cup of' - this will remain consistent across the posters with the flavour and description sitting underneath the illustration.
Moving the logo to the top works a lot better because it titles the design and makes it less bottom heavy, this now means that a blurb or whatever can sit at the bottom under the tea pot. The design is getting there however it is pretty flat because of only using one colour.
Introducing the secondary colour brings the design to life because it provides a contrast to the lighter blue.The use of two colours helps to clarify the type hierarchy; the design is now a lot easier to read and look at. The colours also mean that the posters correspond more accurately with the packaging as now they are designed in the same style, with the same colours and illustrations.
Other posters:
Applying the same layout and structure to the other flavours of tea.
This is getting there, I want to try and perk up the colours a bit as it is supposed to be a reviving tea. I will also experiment with making the teapot fatter so that it covers more space horizontally and creates a stronger outline with the mug.
Not a massive fan of this outcome yet, I have used the same colours as the box but the design doesn't really work. Part of the issue is the shape of the mug over the tea pot as not enough room is left either side to show a clear outline. I will resolve this and experiment with how the colours are used to make the type and overall design more appealing.
The silhouette works well for peppermint as the tea pot has a large surface area. The two colours stand out against the dark navy blue. I need to just edit the type so that the refreshing and peppermint are in line with each other.
Applying the design to a magazine shows how it could look in reality. The strong use of colour creates an interesting and eye catching design.
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