Olivia's Deli: Packaging Labels

For the packaging design I wanted to create something with a strong visual aesthetic especially because the printing was limited to black and white. The other factor which had a massive influence over the packaging design was the fact that Olivia's is run by a family who perhaps don't have loads of money to spend on packages. For this reason I decided to design the packaging as simple labels which could be printed off and stuck onto plastic tubs. This means the family don't have to bulk buy packaging but instead can stock up on the cheaper alternative of plain plastic tubs, with the option to attach a label as and when they need it. This will allow them to create the packaging to keep up with demands and also stops lots of different packaging from piling up.

The designs are strong visually because of the powerful black and white contrast. I have made the top half of the packaging black so that it is a clear background for type. This space will include the logo and product information so it needed to be as clear and easy to read as possible. The bottom half of the design is white so that the illustrations stand out and make a pattern which fills the space. This adds an illustrative and hand rendered element to the packaging - making it more personal as well as visually describing what is in the packaging. The two sides of the design work well and compliment eachother as the black in the illustrations picks up the heavy black top.

Stickers have also been designed. Two round stickers - one white, one black will be used for holding the baguettes and other produce together. A rectangular sticker has been designed for the cheese to provide the employee a space to write what cheese it is and when it goes out of date. This sticker's versatility means it will work for all the cheeses and save the owner money.

 

The pattern wrap was the first thing I created and since then the product has developed and changed. Anyway, the original wrap had all the illustrations in neat lines, all the same size. This looked out of place with the newer designs so I decided to redesign the pattern to make it a bit more mix matched so that it would fit in better with the other designs.