The typographic posters have been edited and finished ready for printing. The shade of orange has been altered so that it is darker and more fitting with the Sainsbury's brand. I have lined up all the type so that each poster fits within the same dimensions. The logo and slogan have been separated so that the logo could be bigger across the top of the type, this has made it a lot clearer and now the posters clearly are promoting Sainsbury's. Separating the slogan and moving this to the bottom saves more room at the top and makes the design look a lot more balanced. The slogan is now read after each of the typographical statements which helps to reinforce the campaigns message and brand's ethos.
Each poster statement emphasises part of the Savour purpose and personality. The point is to spend less on food and more on things that matter, the range takes focus away from the food and big brands and puts it back on the individual; the Savour range cares for its customers and see's past the superficial shopping.
Applying the posters, they would feature on billboards around the city as well as in magazines. One idea would be to display them outside of Sainsbury's supermarkets so that people would see them before entering - this would bring the range to the front of their mind.
Another poster has been created to promote the range of products. Using a kitchen setting gives the viewer a more complete image of where the products would be used. While this is super obvious I think having a nice kitchen background subconsciously makes people view the value range in a different light - purely because its not the stereo typical kitchen for value range shoppers.
The poster could be featured outside of the supermarket so that people see it before doing their shop. Seeing the range of food not only gives them meal ideas but also reminds them how cheap it is. The Savour range will be fresh in their minds when they do their shop and they will be more likely to buy the products.
At the end of the shop customers will be reminded about the Savour range. The aim of this is to tell them that they could of got their shop for cheaper if they bought from the Savour selection.
Adverts will also be placed on the side of delivery trucks so that it acts as a mobile form of advertisement. People will see the ads as they drive by or pass the van and it will stick in their minds.
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