Nestlé: Dare to Share?

Another concept for a promotional poster - Dare to share? After creating the "one for you, one for me, one to argue over" it got me thinking about the whole sharing aspect especially because there are 3 of them. Dare to share implies that the Walnut whips are that good that you might not want to share them - you wouldn't dare to share! 

Originally I wanted to have the three walnut whips in a row with someone pinching one. However the images of the Walnut whips don't sit quite right on the background. This poster will be part of a much larger campaign so I don't think it is necessary to have a picture of the walnut whip on everything - instead the posters can have elements which hint at the chocolate snack.

Instead of using the clumpy walnut whips I have created a falling walnut background. This works much better because the walnuts fit the shape and fit around each-other better to visually appear as if they were falling. This also means that the type is the centre focus which adds more emphasise to its message.

I have introduced a blue bar across the bottom to replicate the first poster. This provides a separate area for the brand name and picture whilst still being part of the design. The picture of the packaging above doesn't stand out from the blue bar, it hard to see as it just fades into the background.

Keeping the blue bar but removing the packaging image has really helped the design. Walnut whips are back gives the viewer enough information to understand what the poster is talking about but a level of intrigue is still there.

Here is how the poster would look in reality. It would be displayed in billboards to catch passers by. The whole campaign uses this strong yellow and blue contrast to unite the strong impact campaign and be in keeping with the packaging. This visual aesthetic means that all the designs are immediately identifiable as Walnut Whip.

Experimenting with the positioning of the Nestlé logo - it was important to include this seeing as this is the brand!! Plus I think people will view the designs like 'ooh Nestlé' I guess it adds reliability and reassurance seeing as they are a big brand name. The logo looks better on the bottom right because then it is out of the way but still there - it is not distracting from the main message.

WARNING: may cause nostalgia

Another poster idea promoting Walnut Whips history. A lot of people used to love walnut whips and have fond childhood memories of them. Seeing as they haven't been around for a long time I like the idea of reintroducing them into society with a nostalgia warning: in a way this advertises them through people's memories, people want to feel nostalgic and reminisce! 

Originally working with the blue background and having the walnut whip on a separate board. Whilst this catches your eye the two designs could be promoting completely different things - there is no clear way that the designs are linked.

Changing the background to yellow makes the two designs consistent. I am going to remove the blue bar and change the walnut whip type colour to red or blue I think this will further help to link the designs.