After sending Ray a range of designs, he then picked the layouts he preferred. I only had to make a few minor adjustments to the designs such as changing the phone number and capitalising the strap line. With the final designs I have mocked them up into a stationary template to present them all neatly and show the design aesthetic for Integrity Windows.
Double Glazing isn't something that really interests me, however the brief has been really beneficial to do because: 1. my design will be out there in the real world, 2. I will have to do briefs that don't interest me in the industry, 3. it is for a real person so its good experience of working with clients and their needs and demands.
The main thing Ray wanted the visual identity to achieve was reflecting the companies honest and trustworthy ethos. With so many double glazing companies being unreliable and even cowboys, the design needed to reassure potential customers that they are choosing a reliable company who they can trust. Blue was chosen as it symbolises trust and loyalty as well as its strong association with the sky. The logo shape combines a shield and a house, the shield represents protection (both literally from the elements and from shoddy work).
No comments:
Post a Comment