After doing a bit of research into what other Tea brands display on the sides of their packaging I have decided to start designing the how to make a cup of tea side.
Using the same 3 colour palette a silhouette of a mug has been created to match the tea pot. Steam has been added to give the impression of a hot beverage and to break up the coloured background.
Carrying on with Elsie and Hagin as the main two fonts I have started experimenting with how they should be laid out to compliment the mug illustration. This type structure doesn't read it the right order - the top is too thick and the 'of' isn't clear enough. The type needs to fill the space it occupies and also consider that a lid will be on the top.
Reverting Elsie back to regular makes it easier to read - the font appears more dainty and elegant. I thought that Peppermint would perhaps work on the mug, mimicking the type on teapot but in fact it isn't as clear. The mug should be left clear so that the information on how to make the tea is easier to read and identify.
Experimenting with having the flavour resting on the top of the mug perhaps isn't clear enough in the minty colour, the darker colour works better to create a silhouette/cutout affect however it doesn't fit in with the design aesthetic.
Reversing the colours just to see what affect it has and whether it would match the front better - no it doesn't. It looks horrible, the colours really clash and the mug outline becomes really unclear and hard to look at. The mug really needs to be the darker colour so that it stands out from the background and also stands out from the mint leaves behind it.
Starting to get there now! I have added in the information on how to make the tea which has really helped to see how it will sit within the tea pot. The tea name should be in the corresponding colour to emphasise the flavour and tie it in to the tea pot and background colour.
Moving the whole graphic up to leave more room at the bottom has meant the design is more central between the lid and the bottom of the box. It also allows for 'sit back, relax, and enjoy!' to be increased in size; this means it is read sooner, is clearer and frames the bottom half of the panel.
I have begun applying the design to the other boxes of tea. The design will remain the same to add continuity between the product range, however I want to change the teacup for each tea so that it corresponds with the teapot on the front. The teapot and cup will be related to the tea and can be used when it comes to distinguishing and promoting other flavours.
Having a rounded top tea cup really doesn't work as it throws the design off.
Cutting the top straight means the tea cup works a lot better with the type as it fits in with the horizontally straight lines. Adding the lemons in front of the teapot injects colour and makes the design a bit more interesting.
The lemons either side copy the layout of the front but making them larger creates more of an interesting design. I am unsure whether the 'Green & Citrus' should be in the dark blue and larger (as above) or whether it should fit in the steam and be the colour of the tea which is harder to see but more fitting.
Next:
• Experiment with making the steam bigger so that the tea flavour can comfortably fit in it
• Apply design to other flavours
• begin working on a third side
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