Monday 4 April 2016

River Cottage Menu: Brief

Searching through brief box I found a brief to redesign the River Cottage Canteen menu. I want to undertake this brief as I have never designed a menu before and it will be a good skill to have as well as good in my portfolio.

The Brief:The River Cottage Canteen in Plymouth is looking to update their current double sided lunch menu. With freshly prepared seasonal, local, organic and wild food, on an ever evolving menu, guests can enjoy a taste of River Cottage, served in the relaxed ambience of the restaurant. The client wants their new menu to reflect these qualities. The menu must be double sided as it will be printed as A4 and displayed in menu holders on each table. Due to limitations on printing cost, the client would like to keep the design down to 3 colours maximum. The content for the menu is provided below. Use the inspiration provided to create a fresh, fun and clear menu design.


Inspiration
The 4 images below were given for inspiration.



Previous Entries
The brief shows other peoples entries which has been interesting to see what other people have created. However non of the designs seem to represent the restaurant for what it is. I want to create a design which emphasizes the fresh local produce and encompasses the personality and charm of the restaurant.




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