Olivia's Deli: Bag Mock Up

I wanted to explore creating a design that uses the illustrations Vanessa and I made. I think it would be a shame to not incorporate them more into the designs as they create an interesting effect when made into a pattern. I decided to work with the word 'yum' and create it out of the deli illustrations.

I used the word in Ariel as a template, displaying it in a light green meant that I could clearly see the letters structure whilst also being able to identify each individual illustration.

The letters were slowly filled in.

Removing the green word shows the illustrations by themselves; the word yum will be clear to read.

The design works well with the logo to create a hand rendered but neat design aesthetic - very in keeping with Olivia's brand personality.

Mocking up the design on a tall white bag to show how it would allow for several words or a repeat of yum filling the bag.

Mocking the design up onto a brown paper bag gives a much more realistic idea to how it would look. The 'yum' is clear and easy to read from distance and when the design is viewed up close the individual illustrations become apparent.