I want to extend the Ringtons Tea brief and create a campaign to promote the newly designed tea range. I quite like the idea of creating something by hand - cutting layers out of paper to frame the product range. Having something hand cut or tactile will promote the companies personal and intimate service resembling the time and effort the family put into their products. The cut out card/paper will also suit the bright solid colours used on the packaging.
Printing stuff on a back board and then having the paper in front will add depth to the poster.
I love the depth and scene created above however this is too detailed and complicated for Ringtons. The design will need to be simple cutouts to fit in with the box design, equally a simpler design will be more effective when it comes to the promotion of the teas.
Vivid colours create a great contrast and depth, the colours are warm and inviting and draw the viewers eye into the design.
This laser cut design is absolutely beautiful. The intricate pattern makes the design feel like a piece of art, this is something I will look into creating as another design alternative.
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